Last week, I wrote about how important it is to show up every day and continue to share your content – because your ideal clients ARE watching and paying attention.

But, I need to add a caveat to that – showing up consistently will only attract your ideal clients if you’re also being consistent in the message you’re sharing.

If you’re hopping all over the place with a different idea and a different message every day, your ideal clients will be confused…and a confused mind says NO!

So how do you stay consistent in your message?

>>> First, you’ve got to be clear on your target market – exactly WHO is your ideal client? And I don’t just mean demographics here. I’m talking about understanding her greatest fears, challenges, and dreams.

>>> Next, you’ve got to be clear on how you benefit your ideal client. WHAT problem(s) are you solving that your ideal client is willing to pay for?

>>> Finally, what’s your area of expertise? What do you bring to the table that sets you apart from every other coach or entrepreneur in your field? WHY should your ideal client hire you?

When you know the answer to these questions, you can develop a solid and consistent message – because every time you create a piece of content you know who you’re talking to, the problem you’re solving for them, and exactly why you’re the person they need to hire.

If you keep those three elements in mind, you’ll always stay on-point and on-message.

No more hopping around from one idea to the next because you know exactly what your ideal client is struggling with and you know how to help solve the problem – and that’s what you talk about. EVERY. SINGLE. DAY.

You’ve got this! <3

Alex 🙂 xo

P.S. If you haven’t already, join my Facebook Group, The Inspired Female Entrepreneur to connect with like-minded, savvy business women. Share and promote what you do, get feedback and support, PLUS a boatload of free resources to help you build your biz!