She currently holds the position of Director, Insights & Marketing Strategy at a top 20 advisory firm, Wipfli, where she loves working with her team to generate smart and actionable insights that contribute to the firm’s dynamic growth.

An innovative and open-minded leader, Alex has handled mission-critical data-driven projects for clients worldwide. Her expertise lies in synthesizing complex data from various sources, translating what the findings mean and their business implications, and developing strategic recommendations. She built a research and marketing strategies agency, AB Research Consulting, from the ground up, providing primary research, competitive analysis, and business intelligence projects for a diverse range of clients over 10 years.

Prior to founding her own firm, Alex was a partner at Public Opinion Strategies, where she worked for 11 years. Earlier in her career, she served as the Audience Research and Business Development manager at MSNBC, helping lead efforts to increase the cable channel’s viewership. Her work has taken her across the globe, running research projects in Haiti, Indonesia, and Iraq. Alex’s psychology research has contributed to a range of issues, including the effectiveness of mind-body interventions on chronic illness, connections between sleep, physical activity, and well-being, and the impact of strengths interventions in the workplace. During her time in Washington, D.C., she frequently appeared on Fox News Channel and was published in The Hill and The Washington Post.

Originally from Northern Ireland, Alex proudly became a United States citizen in 2008. She received her Bachelor’s degree at the University of Edinburgh, Scotland, for dual honors in business studies and French, followed by her Master of Business Administration from Villanova, PA, and her PhD in organizational psychology from Capella University.

Alex lives on Eastern Long Island with her husband and their two golden retrievers, Hannah and Grace. When she’s not conducting research, you can find her out in the community doing volunteer therapy dog work. She and Hannah visit hospitals, cancer centers, schools, and assisted living facilities to spread smiles, love, and joy. Still a puppy, Grace hopes to follow in her sister’s paw steps when she’s old enough to become a certified therapy dog.